Cookie statement

Pure for the professional

Cookie statement

Cookie statement

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This statement is applicable to all personal data that:

Bertels B.V. P.O. Box 10188 6000 GD Weert, The Netherlands

Hereinafter referred to as “we”, “us” or “Pure” processes from its web visitors through the website

Dear visitor, we are pleased that you want to know more about what cookies are and how we use them. A cookie is a simple small file that is stored on the device you use to visit our website. There are various types of cookies. Depending on their functions, they can be stored for different periods of time. For example, permanent cookies have a certain date set in advance by their owner. In addition to cookies, there are other digital technologies to store information or access information stored on your device. By law, we may store cookies on your device if they are strictly necessary for the use of the site. For all other types of cookies, we need your permission. The website uses various types of cookies. Some cookies are placed by third party services (third party cookies) that appear on our pages

We distinguish between first-party and third-party cookies. The word ‘party’ refers to the domain specified in the cookie: the website that places the cookie. First-party cookies are managed by Pure itself or used on behalf of Pure and refer to the Pure domain. Third-party or external cookies are placed by external parties/service providers and refer to their own domain name. For example, if we embed YouTube videos on our website, cookies from the YouTube domain will also be placed.

Please note that we may be required by local law to obtain your consent for the use of some cookie technologies. If this is the case, we ask you to give permission for cookies to be placed when you visit the website. Some cookie settings are mandatory for functional requirements. If you do not consent to the placement of non-mandatory cookies, we will not place the cookies. However, this could potentially affect the performance and quality of the website content. If you have given your permission for the use of cookies, you have the right to withdraw your consent at any time.

If certain cookies are refused, Pure is not aware of the performance and quality of the website and Pure cannot improve the user experience of the website.

More information about the withdrawal or modification of your permission, activation, de-activation or deletion of cookies can be found in the instructions through your web browser’s help function. Please note that if you set your browser to disable cookies, the website may not work correctly and some services or some features of the website may not be available or may not work smoothly, and you may need to adjust or manually update certain information or preferences each time you visit the website.

What specific cookies does Pure use?

We use the following types of cookies on and explain the purpose of these cookies. We also show who the provider (the first-party or the third-party) of the cookie is.

Necessary cookies (first party cookies)

Necessary cookies help us make a website more usable through basic functions such as page navigation or for submitting forms. The website may not function properly without these cookies.

Analytical cookies (first and third party cookies)

Analytical cookies help us understand how visitors use our website by collecting and reporting anonymous data. This allows us to determine how often pages are visited and to determine what the most popular pages are. This helps us to improve the website and services offered.

Personalised cookies (first and third party cookies)

Marketing cookies are used to track visitors when they visit different websites. Selected external parties may place tracking cookies to track personal behaviour on websites for the purpose of creating and sharing more personalised or segmented content. Their goal is to show ads that are tailored and relevant to the individual user.

Unclassified (first and third party cookies)

Unclassified cookies are cookies that we are still classifying, along with the providers of individual cookies.

About cookies

A cookie is a small file containing a string of characters that is sent to your computer when you visit our website. The cookie ensures that the website recognises your browser when you visit our website next. Cookies are files that remember your preferences during browsing and store them on the device you use to visit our website (e.g. computer, phone or tablet). A cookie does not store your name, address, age or other personal information. Nor does a cookie know other personal information such as passwords. They only remember your preferences and your interests based on your browsing habits. You can set your browser to reject all cookies or alert you when a cookie is sent. Some features or services of our website may not function properly without cookies. By visiting the website and using the functionalities available, you authorise us to process the information with the web analytics service in the manner and for the purposes described in our privacy policy.

Protecting personal data

We have implemented appropriate technical and organisational measures to protect your personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorised disclosure or access and against all other forms of unlawful processing.

Retention periods

Your personal data will not be stored longer than necessary for the purposes for which it was collected, unless otherwise required by law. For example, when you delete your account or unsubscribe from communications, we will delete the data unless the law requires the data to be retained for a purpose other than that described in this statement or if we are required by law to retain these data.


 course, we handle and protect the data of visitors to the site with the greatest possible care. In doing this, we comply with the applicable legislation and regulations in all cases. The data controller is Pure. If you have any questions or comments about this statement, we would like to hear from you. You may direct these to Pure.
Pure mailing address
P.O. Box 10188
6000 GD Weert, The Netherlands

T. +31(0) 495 631 559
F. +31 (0) 495 626 834


The new European privacy law, the General Data Protection Regulation (GDPR), compels us to take action and measures in case of complaints or data breaches. This reporting requirement means that we must notify the Dutch Data Protection Authority immediately (within 72 hours) as soon as a data breach is detected. Have you discovered a (possible) data breach? If so, please report this to Pure as quickly as possible at In this email, please include your name, organisation (if applicable), telephone number and a brief description of the (possible) data breach.